I am always awed by how Hiroyuki Horihata and Makiko Sekiguchi of Matohu see fashion through the Japanese eye. I mean, it’s just really amazing how they get inspired by Japanese culture and tradition and manifest them through fashion in a contemporary way. This season, they presented their AW 2013 collection entitled あはい or AWAI which was inspired by nature specifically snow. The husband-wife duo drew inspiration from everything that one can see during a snowy winter day- the snow itself, the gray color of the sky, the interesting lines formed in the roof steels and the beautiful landscape of this natural phenomenon. The show was very solemn and peaceful like how a snowy winter day in a Japanese town in the countryside. The runway was well lit and foggy which was also matched by a very calming score that effectively achieves the mood of the brand. Generally the collection showcased simple silhouettes and mostly conservative pieces. There was a number of very strong coats perfectly tailored and kimono-inspired while the color palette ranged from grays, blacks, purples and blues. The tie-dye technique was also applied which put an interesting accent and touch on the clothes. Texture played a very important role in a lot of pieces specifically the coats and skirts that had a powdery snow effect on them. There was also wide range uses of knit and tweed materials in the collection. My personal favorites are the capes, textured coats and the black coat with discreet black snowflakes on them.
I was preparing my salad for the next day’s potluck party with my co-teachers when I looked at the clock and got surprised that it was already 7:30pm. So I washed my hands, grabbed my leather jacket, cap and camera then flew as fast as I could to Shibuya Hikarie for the araisara FW show. Wearing a simple ensemble of basics like a white tee, denim jeans and leather shoes with some ridiculous studded cap may not be the best fashion week outfit but the worse thing is realizing that the smell of my chicken macaroni salad’s ingredients were still on my hands. Gross!
Anways, it was a great thing to kick off this season’s Tokyo fashion week with araisara. I was very impressed with the brand’s very modern collection featuring mostly monochromatic looks and a little splash of florals and a collage of various things. I apologize for the poor photos that don’t give justice to the beautiful clothes so I also embedded a video of the show. The silhouettes were very feminine but the S&M inspiration made apparent by the shameless use of leather put a strong impact to it. Current trends like body harnesses, busty corsets, oversized peplums were also present in the collection which reminded me of Raf Simon’s first haute couture collection for Christian Dior. I was also awed by the beautiful and powerful coats that I just wanted to grab them from the runway.
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Once again, Somarta delivered a magical show for everyone with this season. Entitled as Bloom, Tamae Hirokawa presented a rich art nouveau inspired collection on their textiles and digital prints, mostly composed of florals and complicated patterns which made the clothes magical and classy. Texture was also apparent in the collection in forms of embroidery in dresses and separates plus the appearance of knitted bottoms and tops. There were also small amounts of Asian inspiration especially in the bathrobe-like outer wears with thin lapels of solid blacks and blues plus other dresses with very Japanese prints. The show ended with very dramatic looks that featured rich textiles, knits and flowing frilled skirts which made the models look like garden fairies. All looks were paired with Somarta’s well-known body stockings.
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Everlasting Sprout is known as a knit brand and continues that legacy but it looks like it’s also reaching out to a wider audience season by season by putting up lighter and less elaborated shows that make the clothes appear more wearable. Named as 道草道/Kusa Michi or Grass on the Roads, the collection showcased casual looks of green, blue, red and white as color palette, dominated by vintage boho silhouettes of cardigans, dresses, and skirts with various lengths but all have beautiful movement. Small hints of athleticism and Eastern inspiration were also present with their tank-top-and-knee-length-shorts looks and their white flower coats with belts tied like obi. Floral, as we all know, isn’t something new for spring but designer Keichi Muramatsu puts a twist to this undying trend by inserting the Everlasting Sprout DNA on them. He embellished most of the pieces with complicatedly-knitted flowers and grasses for additional textures on them. Aside from that, other present trends like dots, graphic prints and stripes were also used in the collection which may appeal to younger consumers. Overall, there is a certain vibe of easiness and lightness to the whole collection which make it perfect to wear whenever one decides to walk on a random flower field, a garden, or in any road during spring.
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I’ve been seeing Whiz Limited for the past 2 seasons and I think their SS 2013 show is their best to date. Too bad that my photos don’t give justice to it, thanks to my seat which was like 75,503 miles away from the runway. Their current collection features the brand’s signature street style casualness with hints of athletic and sportiness. The show started with gray and dark blue pieces then inserted small amounts of color of red, green and orange. The whites came in next together with these cute backpacks of the same size with women’s envelope clutch bags. I think is a good idea since men don’t really like carrying huge and heavy stuff whenever going out. For the last part, the collection showed awesome blazer jackets with triangular cut-outs at the back, some playing with textures and materials and showing prints of urban city lights. For a better view of the collection, click HERE to go to WWD’s runway report about the show.
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Unless you’re the Yohji Yamamoto type of person, color is something that will never ever fade in anybody’s closet once pretty spring comes in. People get inspired with bright and beautiful hues that gives a more jubilant mood to all; thus, the birth of such trends like color blocking etc. Fur Fur is one of these brands which encountered a divine intervention with colors for this season but manifested it in a more clever way by using ink blots of pastel on their dreamy and romantic clothes of wide silhouettes. I was in awe when the models came in one by one to speak a few lines about their color representation while holding a canvass on their hands and their wooden clogs clacking on the platform. They seemed to look like girls who were on the loose and decided to play with their dresses by painting on them. Such a dreamy and magical show!
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Everyone was greeted by recorded screams as expectators of the show got inside Shibuya Hikarie’s Hall B. Such scoring isn’t really annoying but it starts to get into your nerves once it’s set to repeat mode for more than 10 minutes, making you confused whether you gonna hear a live band performance or an American football match. The lights turned low and the recorded screams went full volume to the extent I was already hearing huge army of cicadas, making hurtful-to-the-ear sounds. A recorded rock band concert began to fill the air and the show started.
Entitled 気持ち悪い/Kimochi Warui or Disgusting, CUNE SS 2013 collection was a riot of bright pop colors and random prints. When I say random, it actually includes hamburgers, tropical vacation sceneries, warted fingers, insect cages, kiwis, saluting police officers, upside down puppies and a whole lot more. With the apparent exception for the finger warts, I don’t really get what’s so disgusting about these stuff but once you are bombarded by a collection of summery dresses, skirts, tank tops, men’s cropped tops and accessories in this color palette and prints, your system gets sick and tired of it. CUNE successfully made every minimalist throw up their intestines while impress Japanese maximal fashionistas rejoice to the loudness and youthfulness of this collection. Personally, I can see myself wearing CUNE SS 2013. It actually is perfect for someone like me who loves wearing clothes with conventional cuts and silhouettes but with bright hues and loud prints.
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