Tag Archives: Matohu

Matohu AW 2014

Everyone was busy doing their own businesses- either chatting with their seat mates or checking on their phones whether for text messages or their social medias- when the lights fade out for a few seconds. Then it fade in again but this time, in a slower pace. One light bulb after another. Machine-made smoke float into the air, making swirly shapes that became more apparent when the light hit them. Suddenly, a gasp of air blew from where the lights were hanging out, which I believe was also made by technology. It blew the smoke down to the runway and the rest of lights were turned on, signaling every guest in the venue that the models were about to come out and strut. As the dramatic lighting and the haunting but relaxing music joined together, I felt like the hall jumped two seasons ahead of the outside world and went straight to autumn.

A night before the Matohu show, I opened my invitation and read their English press release while I was sipping my hot German apple and berry tea. “Fukiyose”- an event that describes the gathering of different things to form something in a natural pace. Designers Hiroyuki and Makiko specifically mentioned examples like the fallen leaves of autumn, Japanese sweets which were put together in a beautiful packaging, the cluster of people in Tokyo station to go back to their hometowns for New Year, an old kimono recycled to become a mattress cover etc. From the very words “gather”, “together” and “autumn leaves”, I was already having ideas of what to expect in the show. Somehow I didn’t disappoint myself.

Matohu’s pursuit to combine traditional Japanese techniques with modernity was delivered perfectly in their autumn fall 2014 collection which also includes their signature layered styling and flowing but clean lines. The color palette ranges from bright and warm colors of autumn like red, tangerine, yellow to darker shades of gray, violet and black that symbolizes the coldness of winter. Color gradation is a key element in the collection as well as the use of different garments with different textures in one piece. Shapes of autumn leaves were prominent in most pieces, either digitally printed or embroidered while discreet geometrical patterns were also visible to flatter some of the inner layers as well the outers. One of Matohu’s strength is their outer wear and they showed it once again in this collection through their straight coats that showed flowing movements that made the coats more beautiful. A collection that was truly inspired by a natural phenomenon that creates a thing of beauty that doesn’t scream attention but equally stunning.

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Matohu x Coshell 2

I know I’m gonna be all busy in the following weeks because I’m moving to my new apartment and that means, I’m not sure when I can have an internet connection to update my blog. So before that happens, I wanna share to you my experience on the latest fashion event I went to which was the presentation of the collaboration of Japanese designer brand Matohu and traditional Japanese art maker Coshell 2.

Matohu, being loyal to its DNA of using traditional Japanese styles and techniques decided to team up with the Iwate-based art brand for a collection of bags and accessories. Most of the bags are made of hariko paper which are usually used for traditional masks and dolls and were shaped in different animals specifically a bird, a cat and a rabbit. Because of their sizes and shapes, the bags seem to look heavy but I was so surprised they were as light as a feather when I tried carrying them. They are also stronger because of the extra coatings Coshell did for them. There were also these trendy bag-on-bags in different designs (doctor bag, military bag, crocodile skin bag and a basket) and these cute sukashi (Japanese hollow block) pouch bags which are also made out of hariko papier maches. The Matohu x Coshell 2 collection is available until February 2nd in their Omotesando flagship store (click HERE for shop access) so if you’re in Tokyo, better get these cute bags and accessories NOW!!!!

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Matohu Spring Summer 2014

Matohu prides itself for having a true Japanese fashion DNA, always finding inspiration in traditional philosophies and techniques when making garments. This season isn’t an exception when they presented their spring summer 2014 collection entitled “tsukushi” (a gathering and presentation objects in accordance to an idea or theme). Having the traditional Japanese kimono as their base, designers Hiroyuki Horihata and Makiko Sekiguchi are masters of layering themselves. The collection boasted a number of light coats and jackets with conservative dresses, interesting tops and skinny pants underneath them that when put up together, makes a contemporary take on the traditional Japanese silhouette. To add more to this modern take on the kimono, trendy prints like grids and stripes were added in their pieces and some fish prints. Color palette wise, the show started with monochromes and dark shades of blue then bursted into bright colors of pastels. These spiral head pieces were also attention-getters in the show that gave a playful touch to the collection.

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Matohu Autumn Winter Collection 2013

I am always awed by how Hiroyuki Horihata and Makiko Sekiguchi of Matohu see fashion through the Japanese eye. I mean, it’s just really amazing how they get inspired by Japanese culture and tradition and manifest them through fashion in a contemporary way. This season, they presented their AW 2013 collection entitled あはい or AWAI which was inspired by nature specifically snow. The husband-wife duo drew inspiration from everything that one can see during a snowy winter day- the snow itself, the gray color of the sky, the interesting lines formed in the roof steels and the beautiful landscape of this natural phenomenon. The show was very solemn and peaceful like how a snowy winter day in a Japanese town in the countryside. The runway was well lit and foggy which was also matched by a very calming score that effectively achieves the mood of the brand. Generally the collection showcased simple silhouettes and mostly conservative pieces. There was a number of very strong coats perfectly tailored and kimono-inspired while the color palette ranged from grays, blacks, purples and blues. The tie-dye technique was also applied which put an interesting accent and touch on the clothes. Texture played a very important role in a lot of pieces specifically the coats and skirts that had a powdery snow effect on them. There was also wide range uses of knit and tweed materials in the collection. My personal favorites are the capes, textured coats and the black coat with discreet black snowflakes on them.

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Happy 2013

How fast time flies! It feels like we only welcomed 2012 yesterday and now, we are all set to bid farewell to it and welcome 2013. Though I find this year a so-so one, I think that I’ve learned so much about intangible but equally important things in life.


2012 taught me that:

* We will meet different kinds of friends in life. Some are for keeps while some will only be there until they need nothing from us anymore.

* Opportunities and successes are sweet when they come to you unexpectedly. They are even sweeter when you work hard for them.

* In this modern time that includes high end technology and social media, it’s really hard for us to rely on online relationships. But still, there is that unknown force that will make you realize whether a person in the other side of the monitor is sincere or not.

* Sometimes it’s just hard to accept that you believe on the opposite of something which is socially acceptable. It’s kinda hard but it is what it is.

* We will always find a flaw or two in a person but the amount of love you have for him/her will help you to be blind about those imperfections.

My plans for 2013 are:

* To move out of our house and find my own place. This is my main target for the coming year and I’m gonna do it even if it will cost me an arm and a leg. I believe that it’s time for me to spread my wings and do things on my own. I have a feeling that more doors will open for me once I move out of the house. I know that it’ll be hard but I just have to do it.

* To spend less for shopping. The picture above are the three bags that I bought this year- a 3.1 Philip Lim 31 hour tote, a Prada camouflage backpack and a Louis Vuitton coral blue speedy bag. I think three designer bags in a year is just too much so I guess I have to cut my shopping shorter.

* To live my life in the present. I just learned to let go and learn from the past, worry not too much about the future and just live in the present. The past is already done and the future is uncertain so all we have in our hands is today so it’s better to live in it like it’s the last day ever.

* To stay strong about the matters of the heart. I got to admit that 2012 was a good year for me when it comes to romance. I didn’t have an official boyfriend but I was able to meet guys along the way. With that and all of the past experience I have about love, I have learned how to guard my heart so that I won’t be hurt that much if it didn’t work out well. I have learned it last year and I intend to continue doing so until my very last breath.

Special thanks to the following for being a part of my 2012:

Carey, Ria, Rexcy, Tina, TokyoFashion.com, Tokyo Telephone, Japanese StreetsRina, Ashley, Anagon, NataliaKika Style, H&M Japan, Japan Fashion Week OrganizationESTEEM Press, Ingrid Chua-Go, Franklin Watts Publishing House, Johan Ku, In Process by Hall Ohara, Matohu, Randy Ortiz

Happy New Year, everyone! Let us all face the coming year with hope and a stylish smile.


Matohu Spring Summer Collection 2013

Matohu was supposed to be my second show for this season if only I made it to Saturday’s FACETASM. But don’t get me wrong, it’s a good show to officially start off my fashion week. I even had to ask permission from our principal if I could go earlier to catch the show and I’m so glad she said YES. Named as “見立て/Mitate” or Diagnosis (according to Google Translate which gives me huge amounts of doubt), the Matohu SS 2013 is very rich in textures. The textiles were inspired and derived from random stuff which can be seen everywhere like a table cloth, a window curtain and even fishing nets.  Though there were signs of trends in the collection (dots, geometrical patterns), Matohu stayed true to its mission of transcending traditional Japanese culture to the modern world through fashion. But I must say, the true show stoppers are the rope and tassel accessories which brand designers Hiroyuki and Machiko collaborated with Brazilian artist Claudia Savelli. Everyone seemed to be surprised with the unforeseen coming of this huge chunks and straps of ropes harnessing all over the models’ necks and arms. Brava!!!

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Riusuke Fukahori 深堀隆介 x Matohu

Last Friday night, instead of getting wasted with tequila shots, I decided to attend the opening event of the Riusuke Fukahori x Matohu collaboration at the latter’s shop in Omotesando. Fukahori is a Japanese artist who is well known for his fascination with goldfish. His art works are very renowned not only in Japan but also internationally, specifically in Germany, London and Hongkong. Aside from the usual painting on canvass, he has also developed a special technique with the use of resin. He pours the liquid to a container and waits for it to harden. Once it’s done, he paints a part of the fish and pours another layer of resin and repeats the process all over again until all parts are painted and makes the illusion of a real goldfish swimming in the water. When I asked him about his interest with these aquatic creatures, he said that it was his salvation during the time when he wanted to quit art. He sat in his room, stared at his aquarium and BOOM! “Why didn’t I notice such beauty dwelling in my room?” he thought.

It was also my first time to talk to Hiroyuki Horihata and Makiko Sekiguchi, designers of Matohu. I told him how perfect the Fukahori x Matohu collaboration is, both parties deriving inspiration from traditional Japanese culture. Fukahori’s goldfish works are very harmonious and leaves an impression of tranquility which is the same vibe that Hiroyuki and Makiko give with their back-to-traditional-basics take in design.

The exhibition will last until July 30th, 2012 at the Matohu shop in Omotesando. Their summer sale is still on going and they also have started to sell their AW 2012 pieces which is one of the best collections I’ve seen last March during the Tokyo Fashion Week. That’s more reason for you to pay Matohu a visit.

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Tokyo Fashion Week Autumn Winter 2012 Final Walk Videos

Let me share to you some of the final walk videos that I took last fashion week. I was battling if I was gonna take them with my camera or my phone. Use my camera and I’d lose precious bytes for photos. Use my phone and I’d have not-so-good-quality videos. Well I chose the latter because I prefer taking pictures. Hahaha! Apologies if most of them are shaky or blurred.

Also, I told you before that I wasn’t able to take a pic of that butt naked man at the Christian Dada’s finale. Well, guess what? I found a video in my phone and was able to capture the moment though it wasn’t that good because you can only see a small derriere. from afar LOL! Nevermind! We are here to appreciate fashion, not to drool on some sexy back.

Christian Dada Final Walk

Christian Dada Final AVP

Nozomi Ishiguro


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